NYC Restaurant Week highlights the diverse and unparalleled dining options that New York City offers, with over 380 restaurants participating twice a year. To encourage bookings and repeat dining, strategic partnerships were developed with American Express, The James Beard Foundation, WeWork, Coke, JetBlue and Open Table, with renewals spanning a decade.
The program included the first ever Tasting Series to target new audiences and support local charities City Harvest, Citymeals on Wheels, and Food Bank NYC.
Creative: The Working Assembly, Copy: Kate Canary.