To promote NYC as the #1 cultural destination in the world and to drive ticket sales during low season periods, a series of programs were created to support the arts and culture community and incentivize locals and visitors to see a Broadway show, explore Off-Broadway and visit an attraction. Through an integrated marketing campaign including print, radio, taxi-TV, out-of-home, sweepstakes and digital, the programs drove over 1 million people, generating more than 80 million dollars in revenue.
Creative: NYC & Company