How do you show visitors the range of things to do in NYC? You get more than 40 of the top NYC celebrities to share why and what they love about NYC. Through videos, walking tours, digital, OOH and airport signage, the Just Ask the Locals campaign shared places to go and things to do right from the famous people who call NYC home.
Celebrity influencers included: Robert De Niro, Julianne Moore, Chuck Close, Debbie Harry, Tim Gunn, Kevin Bacon, Big Bird, Eric Ripert, Cynthia Nixon, Wynton Marsalis, Itzhak Perlman, Sean Combs, Alan Cumming, Tim Gunn, and many more.
“Mayor Michael R. Bloomberg today launched the first phase of "Just Ask The Locals," the City's first-ever five-borough marketing and advertising campaign to make visitors feel more welcome, thank them for visiting, and help them navigate New York City. The campaign, which starts today, includes outdoor advertising throughout the five boroughs, insider tips from celebrity residents available on a tourist hotline, and a new tourism website. Other elements include color maps that provide guided tours of celebrity residents' favorite neighborhoods and tip cards with the ten essential things to know when navigating the City, which will be distributed in hotels and by teams of tourism ambassadors on the streets. The Mayor announced the campaign at the unveiling of the state-of-the-art, $1.3 billion American Airlines terminal at John F. Kennedy International Airport. The terminal itself will serve as a campaign focal point, with advertisements for "Just Ask The Locals" lining the corridors to create a comprehensive welcoming experience for passengers. The Mayor was joined by American Airlines Chairman and CEO Gerard J. Arpey, Port Authority of New York and New Jersey Chairman Anthony R. Coscia, Port Authority Executive Director Anthony E. Shorris, NYC & Company Board Chairman Jonathan Tisch and NYC & Company CEO George A. Fertitta.” -The Official Website of the City of New York
Creative: NYC & Company, Photography: Myrna Suarez